主管  上海市教育委员会

      主办  上海出版印刷高等专科学校

      ISSN  1007-1938

      CN  31-1643/TS

      教育出版机构数智化转型实践研究——基于“词达人”的案例分析

      • 摘要: 面对教育数字化的时代要求,教育出版机构的数智化转型已成为必然。本文以典型数字教育产品“词达人”为分析对象,剖析其产品体系与创新实践,总结其取得市场成功的关键经验,进而探讨教育出版机构由“传统出版商”向“智慧教育服务商”转型的实践路径,以期为行业的数智化发展提供参考。

         

        Abstract: In response to the demands of the digital era in education, alongside the rapid advancement of artificial intelligence technology and structural changes in readers’needs, the digital-intelligent transformation of educational publishing institutions has become inevitable. This paper reviews existing research on the digital-intelligent transformation of educational publishing institutions. Taking the typical digital education product “Cidaren” as an entry point, from analyzes its product system and innovative practices, summarizes key experiences behind its market success, and further explores how educational publishing institutions should advance their transformation from “traditional publishers” to “smart education service providers.” This involves efforts across multiple dimensions, including resource restructuring, service reinvention, ecosystem rebuilding, and organizational revitalization, with the aim of providing insights for the digital-intelligent development of the industry.

         

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