Since General Secretary Xi Jinping first mentioned the term "new quality productive forces" during his inspection and research in Heilongjiang in September 2023, the publishing industry has conducted extensive research on the new quality productive forces in publishing and achieved fruitful results. However, the theoretical construction and systematic organization of related research still need to be further deepened, improved, and strengthened. Given that new quality productive forces are characterized by high technology, and technological innovation "is the core element in developing new-quality productive forces", this paper, based on a review of existing literature, attempts to deepen the analysis and argumentation of the important concept and core essence of "the connotation of new quality productive forces in publishing" from the perspective of Marxist views of science and technology.Research on the new quality productive forces in publishing has initially formed a multidimensional research landscape, primarily focusing on four aspects: functional value, labor object, laborer, and practical approach. It reveals the conceptual connotation of the new quality productive forces in publishing from the perspectives of semantic logic, practical logic, and theoretical interpretation logic.The Marxist views of science and technology represents the fundamental perspective of Marxism on the attributes, characteristics, essence, development laws of science and technology, as well as their role and status in social development. The main topics of the Marxist views of science and technology can be summarized into four aspects: the view of scientific and technological productivity, the view of scientific and technological development, the humanistic view of science and technology, and the view of scientific and technological alienation. Based on the Marxist views of science and technology, this paper constructs an analytical framework for the new quality productive forces in publishing, encompassing seven elements: evolutionary factors, core essence, essential definition, core indicators, dynamic mechanisms, goal orientation, and value pursuit. The paper focuses on demonstrating the conceptual connotation and core essence of the new quality productive forces in publishing from three dimensions: ontological interpretation, methodological construction, and value setting.The new quality productive forces in publishing are novel productive forces formed by the revolutionary breakthroughs in digital and intelligent technology, innovative allocation of data elements, and the deep transformation of the publishing industry. The new quality productive forces in publishing is based on the qualitative change of laborers, labor materials, labor objects, and their optimized combination. It is characterized by a significant increase in total factor productivity and possesses prominent features of high technology, high efficiency, and high quality. Its essence embodies advanced productivity. The new quality productive forces in publishing take innovation as the fundamental driving mechanism, aims at high-quality development of publishing, and pursues the value of meeting people's beautiful spiritual and cultural needs and enhancing people's spiritual strength. This definition clarifies the evolutionary factors, core essence, nature definition, and core hallmark of the new quality productive forces in publishing at the ontological level; reveals the dynamic mechanism for cultivating and developing the new quality productive forces in publishing at the methodological level; and establishes the direct goal and ultimate value pursuit of developing the new quality productive forces in publishing in terms of value.