Against the backdrop of deep integration between digital technology and the publishing industry, traditional publishing enterprises face multiple challenges such as accelerated technological iteration, diversified user demands, and intensified market competition. Digital transformation has thus become an inevitable choice to break through development bottlenecks. Dynamic capability theory provides a systematic analytical tool for understanding how enterprises integrate and reconfigure external resources to adapt to environmental changes. However, existing research in the publishing field primarily focuses on the conceptual definition and value interpretation of dynamic capability theory, failing to fully reveal the evolutionary path of dynamic capabilities during digital transformation or conduct in-depth diachronic analysis of transformation practices. Taking Shaanxi Xinhua Publishing Media Group as the research subject, this study explores the phased evolution and capability-building logic of its digital transformation based on the dynamic capability theory framework, offering empirical insights and strategic implications for the digital transformation of traditional publishing enterprises.

The research process is primarily divided into four parts. First, the core concepts of dynamic capability theory and the current state of research in the publishing field are clarified through literature review. Second, a longitudinal single-case study method is employed to collect data from the group's official website announcements, news reports, and academic literature from 2014 to 2024, organizing the research texts accordingly. Third, the group's digital transformation is categorized into three stages based on chronological progression, systematically analyzing the transformation initiatives and the development of dynamic capabilities at each stage. Finally, the key experiences of the group's digital transformation are distilled, and the evolutionary patterns of dynamic capabilities are summarized.

Research has found that the digital transformation of Shaanxi Xinhua Publishing and Media Group can be divided into three stages. From 2014 to 2015, it was the stage of technology tool application and process digitization, where digital strategic perception capabilities were developed through measures such as digital process reform, infrastructure construction, exploration of digital publishing products, and the digital extension of educational services. From 2016 to 2020, it was the stage of integrated publishing exploration and ecosystem construction, where digital opportunity capture capabilities were cultivated through measures like creating multi-dimensional integrated publishing platforms, technology-enabled scenarios, and strengthened collaborations. From 2021 to the present, it has been the stage of ecosystem construction and intelligent upgrading, where digital deep transformation capabilities are built through measures such as deepening 5G cooperation, laying out the "AI + Publishing" model, and introducing digital employees.Based on the analysis results, the following practical pathways for the digital transformation of traditional publishing enterprises are proposed: 1. Strengthen strategic foresight and top-level design, integrating digitalization into the core development strategy. 2. Uphold content as the king, building a digital product matrix that balances social and economic benefits. 3. Leverage project-driven approaches, using major projects as a lever to consolidate resources and facilitate the implementation of transformation. 4. Promote organizational innovation, optimizing structural design to align with the demands of digital development. This transformation pathway aligns with the core logic of dynamic capability theory while also fitting the industry characteristics of publishing enterprises. It provides theoretical support and practical guidance for similar enterprises to overcome transformation challenges and achieve high-quality development.