Driven by the "Culture Going Global" strategy and the innovation of digital publishing technology, online games, a new communication carrier with both technological and cultural attributes, have become a key force for the international dissemination of Chinese culture. Currently, amid intensifying global competition in the gaming industry, China's game publishing sector has made initial progress in the transition from "going global by borrowing foreign platforms" to "going global by building its own platforms". However, it still faces the critical task of transforming from "product export" to "culture going global". How to use online games to tell Chinese stories well and enhance China's international discourse power has become a pressing issue of the times. This study seeks to systematically sort out the developmental timeline of the overseas publishing and dissemination of Chinese online games, clarify its contemporary characteristics and value orientations, and explore practical approaches for future practice with the goal to enhance China's international communication capacity, support the high-quality development in the game publishing industry, and promote Chinese culture going global.

The research is conducted in four main parts. First, it outlines the development overview and value demands of overseas publishing and dissemination of Chinese online games. Second, it conducts a historical review of the evolution of Chinese online games' international dissemination, identifying key phases and their distinctive features. Third, it highlights the basic value orientations that need to be clarified for the high-quality development of Chinese online games' overseas publishing and dissemination and for supporting Chinese culture going global. Fourth, from a holistic and systemic perspective, it proposes practical pathways and strategies to leverage online games for cultural value enhancement in cross-cultural communication and to elevate China's cultural discourse power globally.

The study finds that the overseas publishing and dissemination of Chinese online games has generally gone through four development stages: the pioneering stage of exploring the Southeast Asian market relying on geographical advantages; the growth stage of integrating multi-channel resources to build export platforms; the expansion stage of innovating game categories to accelerate global branding; and the deepening stage of accumulating cultural strength to boost high-quality industrial development. At present, China's game publishing industry has largely completed the transition from "going global by borrowing foreign platforms" to "going global by building its own platforms". Guided by the philosophy of high-quality development, it is now undergoing the transition from "product export" to "culture going global". For future development, efforts should focus on four dimensions: orientation innovation, concept integration, challenge resolution, and technology-driven development. Specifically, it should optimize content supply based on cultural confidence and self-strengthening, build communication bridges of mutual understanding with shared values, eliminate regional barriers based on the principle of mutual benefit, and establish industry models supported by the sustainable development of platforms. Based on the above analysis, the paper proposes the following main practical approaches for the overseas publishing and dissemination of online games. First, strengthening the governance system by improving policies, regulations, and mutual recognition mechanisms for content review, increasing financial support, and consolidating the long-term competitive advantages of enterprises. Second, building brand strength by developing a complete industrial ecosystem covering research and development (R&D), distribution, and operation, and launching high-quality games that highlight Chinese culture. Third, deepening cross-border cooperation by establishing international teams, enhancing localized operation capabilities, and improving global market competitiveness. Fourth, boosting R&D investment by utilizing emerging technologies, and promoting the cross-border integration of the "game +" model. By taking these measures, the effectiveness and sustainability of the overseas publishing and dissemination of online games can be significantly enhanced to help realize the objective of Chinese culture going global.